Rewards encourage customers to join your program and return to shop with you. Every reward issues a unique Shopify coupon code that members can use on their next order.
There are four different types of reward that you can create, each in the form of a coupon code that your members can redeem the next time they make a purchase with you.
Reward types
How rewards work
When a member redeems any reward:
The required points are deducted from their balance.
A unique discount code is generated.
The member applies the code at checkout.
If your program uses membership tiers, you can set different point requirements for each tier.
Reward settings
Every reward includes the following settings:
Status
Enable or disable the reward.Name
The name shown in your storefront loyalty content.
It must be between 1-255 characters. The name is used in the content blocks in your Shopify store which display the reward.
Coupon code prefix
You can use an optional Coupon code prefix. Enter a text value to precede the coupon code.
Prefix must not exceed five characters and can’t contain spaces. For example, if my store name is The Best Company, my coupon code prefix might be TBCO.
Image (optional)
To upload an image, select CHOOSE FILE and select the image you want from your local device.
Accepted file types are JPEG, PNG, WEBP, HEIC, or GIF. Recommended image ratio is 5:3, and max image size is 20MB. If you choose not to upload an image, a default icon is used.
Fixed amount discount and Percentage discount
Fixed amount discount is a fixed amount taken off the order subtotal.
Example: 500 points for $5 off.Percentage discount is a percentage taken off the order subtotal.
Example: 1,000 points for 15% off.
Add a discount
Go to Program > Rewards.
Select Add reward > Fixed amount discount.
Configure Reward settings.
Configure Active period:
Select Right now to make the reward available immediately or choose a specific date to schedule availability.
Select No end date if you want the reward stay active indefinitely or choose a specific date to expire the reward automatically.
If you leave the end date open, your reward remains redeemable until you manually disable it.
Configure Products and collections:
Select Include all to offer the reward for all products and collections.
Select Include only to limit the reward to specific products, variants, or collections.
Select Products / Variants or Collections to add product selections.
Search or browse for the items you want to include and select them.
Configure Discount details:
Enter the discount amount or discount percentage for the reward.
If you have configured a tier system, then for Points required, select the checkbox for each membership tier that you want to apply a redemption amount for.
For each active tier, enter the number of points that members must redeem to achieve the reward.
Must be a positive whole number value.
If you leave a tier unselected, the reward is not available to members of the unselected tier.
Select Save.
Free shipping
Removes the shipping cost from the order.
Set up a free shipping reward
Go to Program > Rewards.
Select Add reward > Free shipping.
For Points required, select the tiers that can redeem this reward.
Enter the number of points required for each selected tier.
Free product
Let members redeem their points for a specific product from your Shopify store.
The product is added to their cart automatically, and a discount code worth the product’s full price makes it free.
How Free product rewards work
When a member redeems this reward:
Their points are deducted immediately.
A discount code is generated worth the product’s current price.
The selected product is added to their cart automatically.
Redemption is blocked if the product is out of stock.
The discount applies only to that product, and only to one item.
Set up a Free product reward
Go to Program > Rewards.
Select Add reward > Free product.
Select a product from your Shopify store.
If the product has variants, choose one variant.
For Points required, select the tiers that can redeem this reward.
Enter the number of points required for each selected tier.
Free product reward limitations
Free product reward have the following limitations:
If the product price changes in Shopify, the discount value does not update automatically.
Abandoned carts do not automatically refund points.
If the member does not complete their purchase, points are not refunded automatically. To return points, you can adjust the member’s points manually in the loyalty app.