In addition to points-based rewards, you can offer ongoing benefits to your loyalty program members. Benefits are perks available to members based on their tier—such as priority support, exclusive event invitations, or early access to sales—without needing to redeem points.
Benefits appear in the Benefits tab under Rewards, and you can display them in your Shopify store using the Tiers table block.
Before you start
Benefits are assigned to tiers and don’t require points to unlock or redeem.
Benefits supplement rewards, they’re an additional way to recognize member loyalty.
Members can use benefits whenever they meet the eligibility criteria, for example, the required tier or date.
Example benefits: VIP support, early access to promotions, exclusive event invitations.
You can set benefits as always active or schedule them for a specific date range.
Benefits in the Shopify Tiers table block
Benefits for each tier are shown in the Tiers table block, helping you visually present what each loyalty level gains in your store.
View your benefits
Go to Loyalty > Rewards.
Select the Benefits tab.
The view displays all your created benefits. For each benefit, you can view its status, eligible tiers, active period, and last updated date.
Use filters (top right) to manage large lists.
Create a benefit
Go to Rewards > Benefits.
Select Add benefit.
Status
Select the toggle to turn the benefit On or Off. This controls whether the benefit is active as soon as it’s created.Name
Type a clear, customer‑friendly name that describes the perk.Availability
Select whether the benefit applies Online, Offline, or Both, depending on where customers can use it.Active period
Choose when the benefit should be available:Start date: select Right now or pick a future date.
End date: select No end date for an ongoing benefit or Choose a date to set when it stops being available.
Eligible tiers
Choose which tiers qualify for this benefit. You can select default tiers or any custom tiers you’ve created.Select Save benefit.
Edit or delete a benefit
To edit, select the benefit name, update the settings, then select Save benefit.
To delete, select the trash/bin icon in the Delete column.