Each reward generates a unique discount code that members can redeem at checkout.
Loyalty supports the following reward types:
Fixed amount discount
Fixed monetary value off an order subtotal.Percentage discount
Percentage off an order subtotal.Free shipping
Removes shipping costs from an order.Free product
Allows members to redeem points for a specific Shopify product.
Only available for Shopify stores.
Rewards and benefits
Rewards and benefits offer different ways to recognize loyalty members.
Rewards
Require members to redeem points.Benefits
Are available automatically when members meet eligibility requirements, such as belonging to a specific tier.
For example:
A reward might give a member $5 off a purchase.
A benefit might grant early access to sales or priority support.
Learn more in Set up Benefits.
How rewards work
When a member redeems any reward:
The required points are deducted from their balance.
A unique discount code is generated.
The member applies the code at checkout.
If your program uses membership tiers, you can set different point requirements for each tier.
Where members see and redeem rewards
Members can view and redeem rewards in several places:
Shopify storefront
The Rewards and Available rewards blocks show your rewards and which ones a member can claim. The Free products block lets members redeem points for a free product.
Learn more in Loyalty features on your Shopify store.
Shopify checkout
With the Loyalty rewards checkout extension, logged-in members can redeem eligible rewards during checkout.
Learn more in Add Loyalty blocks in Shopify.
In store
Staff can redeem rewards for members through Shopify POS.
Learn more in Integrate Loyalty with Shopify POS.
To control whether members can combine loyalty rewards with other discounts, go to Settings > Rewards.
Learn more in Settings overview.
Reward settings
Every reward includes the following settings:
Status
Enable or disable the reward.Name
The name appears in the loyalty content on your store that displays the reward.
Maximum length: 255 characters.Image (optional)
Displays in storefront loyalty content. Accepted file types are JPEG, PNG, WEBP, HEIC, and GIF. The recommended image ratio is 5:3 and the maximum file size is 20 MB.Discount code prefix (optional)
Text displayed at the beginning of generated discount codes. The prefix can be up to five characters and can't contain spaces. For example, if your store is called The Best Company, your prefix might be TBCO.
Active period
When the reward becomes available, and optionally when it ends.
Points required
How many points members need to redeem the reward. If you use tiers, you can set a different value for each tier, or leave a tier out to make the reward unavailable to it.
Availability
Whether the reward can be redeemed Online, Offline (in store), or Both.
Free product
Let members redeem their points for a specific product from your store.
The product is added to their cart automatically, and a discount code worth the product’s full price makes it free.
How free product rewards work
When a member redeems this reward:
Their points are deducted immediately.
A discount code is generated worth the product’s current price.
The selected product is added to their cart automatically.
Redemption is blocked if the product is out of stock.
The discount applies only to that product, and only to one item.
Free product reward limitations
Free product rewards have the following limitations:
If the product price changes in your store, the discount value does not update automatically.
Abandoned carts do not automatically refund points.
If the member does not complete their purchase, points are not refunded automatically. To return points, you can adjust the member’s points manually in the loyalty app.