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Loyalty settings overview

Configure your Loyalty settings for points expiry, rewards behavior, data exports, tiers, member sync, and member imports.

Written by Laura Russell

To access the settings area, select the Account menu icon in the bottom left, and then select Settings.

From here, you can manage:

  • Points
    Enable or disable points expiry, and set an inactivity period.

  • Referrals

    Turn on referrals and set the discount that referred customers receive.

  • Rewards
    Manage how customers stack loyalty rewards with other Shopify discounts.

  • Exports
    View and download any recently requested exports.

  • Tiers
    Set up and manage membership tiers, qualification methods, evaluation periods, and VIP tiers.
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  • Members sync
    Import your existing Shopify customers into Loyalty.
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  • Member import history
    See the status and results of your member imports.

  • Loyalty enrollment
    Control when customers become members of your loyalty program.
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  • Notifications
    Choose who receives Loyalty admin notifications, such as the AI analytics digest.


Points

You can enable an automatic expiry for your members’ points. This means that, after a specified amount of time has elapsed during which a member hasn’t engaged with you, their points expire and are removed from their account. This period of time is referred to as an Inactivity period.

The inactivity period is reset if a member:

  • Joins your loyalty program
    ​New members always begin with a full inactivity period.

  • Makes a purchase

  • Earns points through engagements you’ve defined in your rules

  • Redeems points for a reward

  • Refunds a purchase

To enable Points expiry:

  1. Select the switch to set the status to On.

  2. Expand the Inactivity period drop-down menu and select from:

    • 3 months

    • 6 months

    • 1 year

    • 2 years

  3. Select Save.

To deactivate points expiry, set the Points expiry switch to Off.

If you change the Inactivity period, and have members who have been inactive for longer than the newly-specified period, these members lose their points.


Referrals

Use this area to turn on referrals and configure the discount offer that referred customers receive when they use a member's referral link.

You can set:

  • A discount code prefix, discount type, and discount value

  • Which products or collections the discount applies to

Turning on referrals doesn't award points to members. To reward members for successful referrals, create a Referral bonus rule.

Learn more in Set up referrals.


Rewards

You can let customers combine (stack) loyalty rewards with other discounts during checkout. Loyalty rewards are created as Shopify discount, which means customers can stack:

  • Loyalty rewards with other loyalty rewards

  • Loyalty rewards with non-loyalty Shopify discounts

You can allow stacking for:

  • Products

  • Orders

  • Shipping

To enable discount stacking:

  1. Select the types of discounts you want to allow stacking for.
    ​You can select more than one option.

  2. Select Save.


Exports

The Exports area lists all exports you have recently requested in the Members area.

To download an export:

  1. Select Export.

  2. Select Download.


Tiers

This section of the Settings area is only visible when you have an active tier system created in your account.

Use this area to view and manage your tier structure, qualification settings, and VIP tier configuration.

Depending on how your tier system was created, members can qualify for tiers using one of the following methods:

  • Points-based qualification, based on points earned.

  • Spend-based qualification, based on total customer spend.

  • Number of orders placed, based on completed orders.

Tier systems can be evaluated:

  • Every 12 months, with members moving up or down tiers based on current qualification values.

  • Using lifetime qualification values.

You can edit:

  • Tier names

  • Qualification values for each tier

  • VIP tier settings, if a VIP tier has been configured

A VIP tier is an optional tier that uses a Shopify customer tag instead of points, spend, or order count. Customers with the configured Shopify tag are automatically assigned to the VIP tier.

Select Save to confirm any changes.

Delete your tier system

Before you start

  • We don’t recommend deleting a tier system once it’s in use.

  • When you delete your tier system, this removes all data and analytics related to your tiers, including any VIP tier configuration. It resets all rules and rewards to default tier values and removes any tier-based member benefits.

  • Deleting your tier system is permanent.

To delete your tier system:

  1. Select Delete at the top of the page.

  2. In the confirmation modal, read the information then select the checkbox to agree.

  3. Select Delete tier system.


Members sync

Under Members sync, you can sync your existing Shopify customers so that they can start earning points and engaging with your loyalty program.

Learn more in Sync Shopify customers.

If your store isn't on Shopify, import members from a CSV file instead. You import members from Members, not from Settings.

Member import history

Member import history lists your past member imports. For each import, you can see the import date, its status, and how many rows were added, updated, and skipped.


Loyalty enrollment

Loyalty enrollment lets you decide whether customers are enrolled automatically when they create a customer account, or whether they must choose to join the loyalty program manually.

Automatic enrollment options

You can choose one of the following behaviors:

  • On (default)
    Customers are enrolled in your loyalty program automatically when they create a customer account.

  • Off
    Creating a customer account does not enroll customers in your loyalty program. Customers must enroll manually, for example, through the Enrollment block in your storefront or during checkout.

To manage Loyalty enrollment:

  1. In Settings, select Loyalty enrollment.

  2. Toggle Automatic enrollment On or Off.

  3. Select Save.

Loyalty program enrollment is separate from email marketing subscriptions. Changing this setting does not affect a customer’s marketing consent.


Notifications

Use this area to set up email notifications for you and your team about your loyalty program.

Contact details

Enter the email addresses that receive Loyalty notifications. Separate multiple email addresses with a comma.

AI analytics digest

Receive a weekly or monthly email summary of your program's performance. AI analytics digest is in beta.

These notifications are separate from the emails your members receive. To manage member emails, go to Emails.

Learn more in Loyalty digest.

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