Points rules reward members for specific actions, such as purchases, sign-ups, referrals, and social engagement. You can use different rule types to support your loyalty strategy and encourage member participation.
Before you start
Before you create points rules:
Define your points and rewards strategy, including point values and program economics.
Decide which member actions you want to reward.
Understand how each rule type works and when to use it.
Available rule types
You can create the following types of points rules.
Purchase points
Award points based on how much a member spends.
You can configure point values for each membership tier and limit earning to specific products, variants, or collections.
Learn more in Create purchase points rule.
Email subscribe
Award points when a member subscribes to your marketing emails.
Members can earn this reward once. Points are available immediately.
Learn more in Create Email or SMS subscription rule.
SMS subscribe
Award points when a member opts in to receive SMS marketing messages.
Members can earn this reward once. Points are available immediately.
Learn more in Create Email or SMS subscription rule.
Referral bonus
Reward members for successfully referring new customers to your brand.
Before you can create a referral bonus rule, you must configure referrals.
Learn more in Set up referrals.
Social engagement
Reward members for milestones or social engagement activities.
Available rule types include:
Facebook page like
Instagram follow
X follow
TikTok follow
Learn more in Create social engagement points rules.
Yotpo Reviews
Award points when members leave product reviews through Yotpo.
Before creating this rule, connect the Yotpo Reviews integration.
Learn more in Integrate Yotpo Reviews with Loyalty and Create Yotpo Reviews point rules.
Custom
Award points for actions and conditions defined in Shopify Flow that aren't supported by standard point rule types.
Learn more in Create Custom point rules.
Double points earning
Create multiple point rules of the same type to award extra points when members meet multiple earning conditions.
Learn more in Create double points earning rules.
View your rules
Your rules are displayed in Program > Rules.
The rules table includes:
Field | Description |
Rule description | Name of the rule |
Rule type | Type of rule, such as Purchase points or Welcome bonus |
Status | Active or inactive |
Tiers | Applicable member tiers |
Last updated | Date the rule was last modified |
Delete | Removes the rule |
You can filter rules by Status and Tier.