The Loyalty dashboard gives you a quick overview of how your program is performing. Use these metrics to understand customer engagement, track program growth, and make informed decisions about your loyalty strategy.
What you see on the dashboard
The dashboard displays three key sections with insights from the last seven days.
Key metrics
Three headline tiles show your program's activity at a glance:
Points earned
Total points awarded to customers during the selected period.Redemption rate
The percentage of earned points that customers have redeemed for rewards.Total members
The current number of customers enrolled in your loyalty program.
Points earned chart
This chart shows how customers are earning points. Use it to understand the trends of how many points are being earned on the daily basis
Popular rewards chart
This chart shows which rewards customers redeem most often. It reveals what motivates your customers and helps you understand which rewards offer the best value and appeal.
How to use these metrics
Use dashboard insights to improve your loyalty program:
Track program health
The redemption rate tells you if customers find your rewards valuable. A low rate might mean rewards cost too many points or aren't appealing enough.Understand earning patterns
The points earned chart shows which rules are working. If one rule dominates, consider diversifying how customers can earn points.Optimise your rewards
Popular rewards data helps you focus on what works. If customers consistently choose certain rewards, consider creating similar options or adjusting point costs.Monitor growth
Total members shows whether your program is attracting new sign-ups. Compare this over different time periods to spot growth trends.Make data-driven decisions
Use these insights to refine your points rules, adjust reward offerings, and improve program engagement.
The dashboard is designed to give you actionable insights at a glance, helping you understand what's working and where to focus your loyalty program efforts.