Loyalty analytics helps you understand how your program is performing, which rewards are most popular, and how engaged your members are.
Use Insights to view overall program performance and Tiers to compare activity across membership levels.
Insights
The Insights page gives you an overview of your program's performance with key metrics and visual charts.
Select the Points or Members tab at the top of the page to switch between views.
Points view
View how points are being earned and redeemed across your program.
Key metrics
Points earned
Total points awarded to all members during the selected date range.Points redeemed
Total points customers have exchanged for rewards.Redemption rate
Percentage of earned points that have been redeemed.
Charts
Points earned
Shows the trend of points awarded over time. Use this to identify peak earning periods and track program growth.Points redeemed
Displays when members are redeeming their points. Compare this with points earned to understand redemption patterns.
Rewards redeemed
Shows how many rewards are being claimed most frequently.
Members view
Track your membership growth and understand which rewards drive the most engagement.
Key metrics
Total members
Number of customers enrolled in your loyalty program.Active redeemers
Members who have redeemed at least one reward during the selected period.% of members redeeming
Percentage of your total membership actively redeeming rewards.
Charts
Member growth
Tracks how your membership is growing over time.Popular rewards
Shows which rewards members are redeeming most, helping you understand what motivates your customers.
Filter by date range
Select Date range in the top right corner.
Choose a pre-defined date range or select custom date range to set specific dates.
All metrics and charts update automatically to reflect your selected period.
Tiers
The Tiers page shows how members across different tier levels are engaging with your program.
Select the Points or Members tab at the top of the page to switch between views.
Points view
Compare points activity across your different membership tiers.
Key metrics
Each tier displays:
Points earned
Total points awarded to members in this tier.Points redeemed
Total points exchanged for rewards by this tier.Redemption rate
Percentage showing how actively this tier redeems points.
Charts
Points earned
Compare earning patterns across tiers. Higher tiers typically show increased activity.Points redeemed
See which tiers are most active in redeeming rewards.Rewards redeemed
Shows redemption preferences by tier, with color coding to identify which tier is claiming each reward.
Members view
Track membership distribution and growth across tiers.
Key metrics
Each tier displays:
Total members
Number of customers in this tier.Active redeemers
Members in this tier who have redeemed rewards.% of members redeeming
Redemption rate for this specific tier.
Charts
Members
Shows the distribution of members across tiers over time.Popular rewards
Breaks down reward preferences by tier, helping you understand what each tier values.Member growth
Table showing tier movement, including initial members, members who entered the tier, members who left, and final member count.
Filter by tier
Select Filter by tier in the top right corner.
Choose one or more tier names to view.
Select Apply.
The page updates to show only data for your selected tiers.
To view all tiers again, select Showing all and the filter resets.
Filter by date range
Select Date range in the top right corner.
Choose a pre-defined date range or select custom date range to set specific dates.
All metrics and charts update automatically to reflect your selected period.
Understand your analytics
Look for trends, not just totals
The charts show patterns over time. A steady upward trend in member growth or points earned indicates a healthy program, while sudden drops might signal an issue worth investigating.
Compare redemption rates
A healthy redemption rate typically falls between 20% and 40%. If your rate is much lower, members might be saving points or finding rewards less appealing. If it's very high, consider whether you're giving away too much value.
Use tier insights to refine benefits
If higher tiers aren't showing significantly higher engagement, your tier benefits might need adjustment. Members should feel motivated to reach the next level.
Track popular rewards
Your most redeemed rewards show what your customers value most. Use this insight to create similar rewards or promotional campaigns.