Loyalty includes pre-built transactional email templates that automatically send when customers earn points, redeem rewards, or reach important milestones. You manage these templates in Dotdigital Marketing, but control when they send from the Loyalty app.
Before you start
All email notifications are turned off by default.
Email notifications
Loyalty has these automated email notifications:
Welcome email
Sent when someone joins your loyalty program.Reward confirmation
Confirms successful reward redemptions and celebrates the moment.Points earned
Lets customers know when they've earned points and keeps them excited.Points expiry warning
Reminds members before their points expire. You must turn on points expiry to use this email.
Turn email notifications on or off
In Loyalty, go to Emails.
Find the email notification you want to manage.
Use the toggle on the right to turn the email on or off.
When an email is turned on, it sends automatically when the triggering event occurs. When turned off, no email is sent for that event.
Customize email templates
All Loyalty email templates are created and edited in Marketing, not in the Loyalty app.
In Loyalty, go to Emails.
Find the email you want to customize.
Expand the Manage menu, then select Edit in Marketing.
You're taken directly to the email template in Marketing, where you can edit the design, content, and personalization.
Learn how to edit campaigns in Build your campaign in EasyEditor.
Each email template includes dynamic content such as points balances, reward details, and member information that updates automatically when the email sends.
You mustn’t delete the four system-generated Loyalty emails in Marketing. Deleting them stops Loyalty from sending automatic notifications to your members.
Email personalization variables
Each transactional email includes variables you can use to personalize the content. These variables let you personalize each message using data from Loyalty.
For example:
@COUPONCODE@
@POINTSEARNED@
@CURRENTPOINTSBALANCE@
@DATEOFPOINTSEXPIRATION@
@POINTSAWARDEDFORSIGNUP@
You can add or edit these variables directly in Marketing's EasyEditor.
View the analytics of your template
To view the analytics of your template, expand the Manage in Marketing menu, then select View analytics.
Edit marketing consent
In Loyalty, go to Emails.
Choose the email type and select Manage.
Select Edit marketing consent.
Read the information, then select Require marketing consent for <email type>.
Select SAVE.
Points expiry warning
The Points expiry warning email is only available when you've turned on points expiry in your program settings.
To use this email:
In Loyalty, select the Account menu icon and go to Settings > Points.
Enable Points expiry.
Set how long points remain valid before they expire.
Go to Emails and turn on the Points expiry warning notification.
The email sends automatically before points are due to expire, based on the timing you configure.