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7 October 2026 - Dotdigital Loyalty release notes

On 7 October 2026, we released a maintenance upgrade for Loyalty. Here's what's changed:

Written by Bartlomiej Rekosiewicz

What's new ✨

  • You can now run a referral program, where members share a unique referral link and referred customers receive a discount when they use it. You set up the discount in Settings > Referrals, and the points members earn with the new Referral bonus point rule. Learn more.

  • Members now earn their referral bonus points once the referred customer's order has been fulfilled.

  • A new Referrals section in Loyalty analytics shows referral link clicks, successful referrals, conversion rate, attributed revenue, and points issued.

Bug fixes 🐛

We've made four other bug fixes and improvements.

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